List All Pages
As a whole class, let's see how we did with "all 50 states" and "all 195 countries"
Logon to Google Analytics (http://analytics.google.com)
Select 'View Reports' for your Blog
Click the down arrow...
Activity: Advertising, Pricing, and Positioning
Format: Groups of 2-3 students
Goal: To understand the impact of “market conversations” on product selection.
Contents: Each group...
The assignment is to read recent entries from “official corporate blogs” and continue to read them over the next two weeks. Choose 4 blogs from those listed below — or find other blogs of...
Exploring Social Network Profiles
Format: Individual
Goal: To explore the profile capabilities of several social networking sites.
Contents: Each student researches four social networking sites to...
Three assignments will be given during the semester. Two will be individual and one will be a group assignment. Assignment information will be discussed in...
Activity
Objective
Each of you has an envelope which contains pieces for forming squares. When I give the signal to begin, the task for your group is to form five squares of equal size. The task...
Virtual Marketing in Second Life (SL)
This class gives you a hands-on introduction to virtual marketing in Second Life (SL). During the class, you will be connecting with an employee of Linden Labs...
Presentation
Professional Networking (ppt)
Google Analytics
Check your stats!
Read Steps 3 - 5 in http://mahalo.com/How_to_Use_Google_Analytics_for_Beginners and look at your Google Analytics reports.
Read the "Daily Blog Tips" blog on...
Note the high percentage given to your intellectual contribution to the class through your public interactions. The quality of interaction that you have with other students is simply the most...
Nicole Melander, Ph.D.
Executive in Residence
Kogod School of Business
American University
Washington, D.C.
Explore the Good, the Bad, and the Ugly
Form groups of 3
Google the following 3 companies:
Zappos
Starbucks
Spirit Airlines
Look for blogs and websites that are NOT written by company employees....
Presentation
Conversational Marketing (pdf)
Course Summary
Online social networks are relatively new to business, yet the MySpace and Facebook generation has "grown up" with them. In the next few years, social software — like IM and email...
Course Overview
Required Textbooks
Student Evaluation
Weekly Blog Posts
Blog Comments
Class Participation
Assignments (Group and Individual)
Take-Home Exam
Office Hours
Class Schedule
Academic...
Activity One: Create Your Blog!
Go to http://www.blogger.com
Create an Account (use any email address — you do not need to have gmail)
Create a New Blog
Blog Title: the title of your blog and...
Presentations
CRM & Customer Support (pdf)
Customize Your Blog! (pdf)
CLASS LOCATION: Kogod Lab ("behind" the Anderson Lab — let me know if you need directions)
CLASS MEETING TIME: 11:20am as usual
Step 1: Form Teams
Step 2: One member of each team will:
Sign up...
Summary
Write a memo entitled “Top 10 Things You Need to Know about Social Networking, Social Media, and Web2.0”
Description
Throughout this class, we've touched on a wide range of topics that...
Summary
Write a memo entitled “Top 10 Things You Need to Know About Social Networking”.
Scenario
You are an entry-level employee of a company in the pharmaceutical industry. Company revenues...
Summary
Write a “White Paper” entitled “How to Use Social Networking and Online Collaboration in Your Business”. The White Paper should convince the reader to use the things we’ve...
Activity One: Check in on your statistics!
Google Analytics http://www.google.com/analytics
Are you getting close on the 50 state challenge?
Activity Two: Social News
"Watch" what's going on via...
Date
Topic
Lab
Reading
Due
Blog Comment Grade?
Aug 29
Introduction to the Course
Creating your Blog
Sep 05
Social Capital and Six Degrees
Really Simple Syndication (RSS)
Reading
Blog...
NEW! Quick link to Most Recent Student Blog Posts
Date
Topic
Lab
Reading
Due
Blog Comment Grade?
Aug 27
Introduction to the Course (ppt)
Creating your Blog
Tips
Sep 03
Social Capital, Six...
Activity One: Getting More Traffic to Your Blog
Read Top Ten Reasons Reader's Don't Leave Comments
Read 19 Tips for Finding New Readers
Read The Secret to Building a Popular Blog (and Getting...
Blog Writing Styles
Format: Groups of 3
Goal: To explore writing styles used by popular bloggers
Contents: Each student researches 3 bloggers and responds in writing to the questions below....
Presentation
Coming Soon!
Presentation
History of Social Networking & Network Analysis (pdf)
Coming Soon
Activity Six: "Get Linky"
See whether you get "crawled" by Google
https://www.google.com/webmasters/tools/siteoverview
These instructions taken directly from the "Frivolous Motion" blog authored by Kevin M. Keating. Thanks, Kevin!
http://blog.frivolousmotion.com/2007/05/how-to-make-awesome-tag-cloud.html
Step...
If you are allowed to edit pages in this Site, simply click on edit button at the bottom of the page. This will open an editor with a toolbar pallette with options.
To create a link to a new page,...
Presentation
Identity & Reputation Black & White (ppt)
Because academic integrity is important to the quality of your work and to your responsibilities to the University and fellow students, all of your assignments and examinations must include the...
Each week you will be assigned various readings. Please reflect on the readings to produce a blog posting each week. Postings must be completed by 8am each Monday morning. Class is on Wednesday, so...
Presentation
Introduction to the Course (pdf)
Hand-Out
Things to Remember (doc)
Date
Topic
Lab
Reading
Due
Blog Comment Grade?
Jan 17
Introduction to the Course
Creating your Blog & Really Simple Syndication (RSS)
Jan 24
Social Capital and Six Degrees and Network...
Please change this page according to your policy (configure first using Site Manager) and remove this note.
Who can join?
You can write here who can become a member of this site.
Join!
So you...
No assigned reading for this week! Write your post on the topic of your choice.
Grading of this final post is based on the original instructions for blogging (slightly modified), as repeated...
Office Location: KSB212
Physical Office Hours: Wednesdays from 2:30p to 6:30p
Virtual (email/IM) Office Hours: Fridays from 2pm to 4pm
Email: ude.nacirema|rednalem#ude.nacirema|rednalem or...
Complete the LinkedIn Scavenger Hunt!
Pull out a piece of paper and complete all the activities below.
Activity One
Your profile on LinkedIn® is an online version of your resume. Fill out at least...
Activity One: 7 Days of Twitter
*Draft* Still a work in progress
Activity Two: Watch "in Plain English" Videos
Wikis in Plain English
http://www.youtube.com/watch?v=-dnL00TdmLY
Google Docs in Plain...
Each student will be part of a peer group of bloggers (aka a "blog roll"). You are expected to read the postings of the other bloggers in your group. You should comment, critique, and respond to...
Presentation
Open Innovation, Crowdsourcing, CRM, and Customer Support (pdf)
Presentation of Self / Collaborative Research & Writing
Format: Groups of 3 students
Goal: To explore the “presentation of self” online. To use collaborative writing tools to complete a...
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_networking")
Read at least 2 of the following:
Books & Articles
[CONVERSATIONS] "Souls of the Borg" (Microsoft Case Study); pgs 9-22 (textbook)
[CONVERSATIONS] "Word of Mouth on Steriods"; pgs 31-38...
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_whatisnext")
Read at least 2 of the following:
Books & Articles
"Introduction to Social Network Theory" (pdf); pgs 3-18 (skim)
"How to Read a Network Diagram"; pg 69 in "Six Myths about Information...
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_jobs")
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_mobile")
Read at least 2 of the following:
Books & Articles
[MOBS] Chapter 2: "The Alchemy of Cooperation"; pgs 29-46 (textbook)
[MOBS] Chapter 2: "Inventing the Innovative Commons"; pgs 47-56...
Read at least 2 of the following:
Books & Articles
[MOBS] Chapter 5 "The Evolution of Reputation"; pgs 113- 128 (textbook)
Internet Reading (delicious tag "itec333_reputation")
Read at least 2 of the following:
Books & Articles
"Six Myths about Informal Networks" (pdf)
"The People Who Make Organizations Go - or Stop" (pdf)
"Introduction to Social Network Theory"...
Read at least 2 of the following:
Books & Articles
[MOBS] Chapter 7 "Netwar — Dark and Light"; pgs 157-164 (textbook)
[CONVERSATIONS] "Passion, Not Echo"; pgs 38-40 (textbook)
Internet...
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_socialgood")
Read at least 2 of the following:
Books & Articles
[MOBS] Chapter 7 "Lovegety and p2p Journalism"; pgs 164-169 (textbook)
[CONVERSATIONS] "Direct Access"; pgs 47-62...
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_ugc")
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_virtual")
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_teams")
Books
[NETWORKS] Chapter 6 "Building Bridges"; pages 91 -109
Articles from delicious tag "itec333wk11"
Books
[NETWORKS] Chapter 2 "Across the Great Divide"; pages 15 -30
[NETWORKS] Chapter 3 "Knowing What We Know"; pages 31 -47
Articles from delicious tag "itec333wk12"
Books
[CONVERSATIONS] "Corporate Web Manifesto"; pages 190 - 194
Articles from delicious tag "itec333wk13"
Books
No Textbook Reading
Articles from delicious tag "itec333wk14"
Read at least 2 of the following:
Books & Articles
[NETWORKS] Chapter 8 "Unchartered Territory"; pgs 131-142 (textbook)
[CONVERSATIONS] Chapter 15: "The Conversational Era"; pgs 227-232...
Activity One: “RSS: Feel the Need for Feeds”
Watch the video at http://reviews.cnet.com/4520-10088_7-5143656.html
Activity Two: Watch “RSS in Plain English”
Watch the video at...
[CONVERSATIONS]
Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel
ISBN: 047174719X
Pub. Date: January 2006
[MOBS]
Smart Mobs: The Next...
Overview
Your "mission" is to use social networking strategies to help KSB recruit more students for the full-time MBA. As a small group (2-3 students), create a list of actions to addressing the...
Download the Lab
Second Life Lab (pdf)
Home
Class Schedule
Fall 08
Course Components
Blog Posts
Blog Comments
Class Participation
Assignments
Take-Home Exam
Course Menu
Course Syllabus
Course Overview
About Prof Melander
Office Hrs...
Members:
Moderators
Admins
Presentation
Social Capital and Six Degrees (pdf)
Hand-Out
Are You a Connector? (doc)
Presentation
Available after Class
Presentation
Available after Class
Presentation
Social News and Social Bookmarking Black & White (ppt)
Date
Topic
Lab
Reading
Due
Blog Comment Grade?
Jan 16
Introduction to the Course
Creating your Blog
Jan 23
Social Capital and Six Degrees
Really Simple Syndication (RSS) and Comment...
Date
Topic
Lab
Reading
Due
Blog Comment Grade?
Jan 16
Introduction to the Course (ppt)
Creating your Blog
Tips
Jan 23
Social Capital, Six Degrees, and Social Network Analysis (ppt)
Really...
Date
Topic
Reading
Due
Interaction Grade?
Jan 17
Introduction to the Course & Blogging Right
Jan 24
Social Capital and Six Degrees
Reading
Blog Posting
Jan 31
Network Analysis and...
Item
Description
Frequency
Percent of Grade
Link
Blog Posts
Response/Reaction to Reading
Weekly
35%
blogposts
Blog Comments
Comments on other Student's Blog Posts
Graded every two weeks as...
Disclaimer: Students were given extra credit for blogging about this course
Jordan says "Six Degrees…is a great class that I feel all business students should take…"
read Jordan's blog...
DRAFT: MAY CHANGE COMPLETELY!
Individual Assignment
Read the two articles on "Personal Branding". Think about the discussions we've had about identity and how you present yourself online. Think...
Format: Groups of 3 students — at least one with an internet capable camera cell phone
Goal: To get a taste of mobile social networking using Flickr
Contents: Each team searches for photos to...
Widgets for each individual Blog Post
Add some Widgets!
"Widgets" are available in many places. (Note that Google calls them "Gadgets".) Start to pay attention to sites you visit looking for the...
Wisdom from Seth Godin, a Blogger
http://sethgodin.typepad.com/seths_blog/2008/04/write-like-a-bl.html
Words of Wisdom from Former Students
Add personal touches that give a post personality
You...
About Prof Melander
List Pages
Manage Site
You'll be leaving comments on the blog's of other students in the class and blogs of people not part of this class. To keep track of those comments, use CoComment. This site allows you to track all...
How to Use Google Analytics for Beginners
(Text on this page copied and modified for class. Writing credit goes to the author of the page at:...
Create an Audio blog post
A new service called "utterz" makes this amazingly easy.
First, sign up for an account at http://www.utterz.com
Then, click on "Connections" on the left navigation bar...
Presentation
Virtual Worlds and Business Black & White (ppt)
Presentation
Virtual Teams (ppt)
Before starting this lab, review Assignment #1 which is due in two weeks
Instructions for Assignment1
Install FriendAlyzer™
http://www.mdlogix.com/friendalyzer.htm
If unable to install on the lab...
Presentation
Coming Soon!
Welcome to the Six Degrees: Social Networking & Business (ITEC-335) wiki site. Use the links on the left to navigate the site.
Welcome to your new site! Please read this first!
This page is just a welcome-page and you really might want to change it using the "edit" button at the bottom of this page and delete this...
According to Wikipedia, the world largest wiki site:
A Wiki ([ˈwiː.kiː] <wee-kee> or [ˈwɪ.kiː] <wick-ey>) is a type of website that allows users to add, remove, or otherwise edit...
http://www.louisgray.com/live/2008/04/my-social-media-consumption-workflow.html
http://therealmccrea.com/2008/04/28/the-evolution-of-my-social-media-interactions/
Presentation
Coming Soon!
Add some Widgets to Your Blog
In an earlier lab, we explored widgets that you can add to individual blog posts to embed video, audio, etc. Now we'll look at widgets that you can add to your blog....
Lab Material
China Garden
Hotel Palomar
The Lab
Grab the Widget for Yelp (for your blog)
http://www.yelp.com/bling
Lab Activity One (EgoSurfing)
First, read an article about the practice of "Ego Surfing": http://www.buffalo.edu/news/fast-execute.cgi/article-page.html?article=66380009
Second, go to Google and...