Reading: Virtual Marketing & Virtual Worlds

Read at least 2 of the following:

Books & Articles

No Reading from Textbooks

Internet Reading (delicious tag "itec333_virtual")

"The Second Life of Second Life"

Comments: When the online virtual world Second Life first got hot a couple of years ago, Dell was among the companies that joined the craze. The computer giant built four islands: a factory where users could build custom PCs, a theater, a model of Michael Dell's dorm room, and a nursery promoting a plant-a-tree program. Dell dismantled the factory last year. (From Fast Company Magazine.) Bookmarked by: melander on 2008-10-02T19:37:49Z

"Software lets you create cybertwin | CNET News.com"

Comments: "Sites and bloggers will want them so that people can learn about them when they're away. And companies can learn about customers without having direct conversations," Capper said. Bookmarked by: melander on 2008-02-07T18:04:52Z

"Anti-social bot invades Second Lifers' personal space"

Comments: A software bot that masquerades as an ill-mannered human user within the popular virtual world Second Life is being used by UK researchers to investigate the psychology of its inhabitants. Bookmarked by: melander on 2007-12-22T18:47:20Z

"Online Recruitment - GCHQ makes a play for new talent"

Comments: Government Communications Headquarters (GCHQ) has launched the UK and World’s first in-game recruitment advertising campaign. Bookmarked by: melander on 2007-11-07T00:51:32Z

"More Internet users getting a virtual life"

Comments: Article in SF Chronicle Oct 2007 Bookmarked by: melander on 2007-10-17T21:30:57Z

"Even in a Virtual World, Stuff' Matters - New York Times"

Comments: NY Times article on Second Life Bookmarked by: melander on 2007-09-25T03:28:30Z

"If a Car Launches in Second Life, Will Anyone Notice It?"

Comments: Scion, a division of Toyota that sells “trendy” cars targeted at Gen Y in the United States, was one of the earliest companies touting its wares in Second Life. Bookmarked by: melander on 2007-08-30T18:47:21Z

"Getting A (Second) Life"

Comments: IBM uses Second Life for Training (Article from Fast Company Magazine) Bookmarked by: melander on 2007-03-18T17:43:53Z

"Second Life's First Millionaire"

Comments: Business Week article Bookmarked by: melander on 2007-03-15T15:39:47Z

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