Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_roi")
"Understanding Social Media ROI (VisInsights Blog)"
Comments: I think the debate about the ROI of social media has really gone off the deep end. Bookmarked by: melander on 2008-11-06T22:18:07Z
"Vaynerchuk on Social Media ROI"
Comments: Gary Vaynerchuk strikes with another awesome rant: “You Down With ROI?… Yeah You Know Me“. Uses "viddler.com" as the video host which allows people to comment on the video as it streams. Interesting technology and fun crazy rant. Bookmarked by: melander on 2008-11-02T20:04:24Z
"How to Measure Social Media ROI for Business (Mashable.com)"
Comments: Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. Bookmarked by: melander on 2008-11-02T20:01:32Z
"Web 2.0 -- Was it ever alive? (Chris Brogan)"
Comments: At best, the benefits I’ve seen brought about by web 2.0 adoption are marginal. Bookmarked by: melander on 2008-11-02T20:00:26Z
"Social Media FAQ #3: How Do I Measure ROI? (Jeremiah Owyang)"
Comments: ...until we can measure the impact of a conversation between an employee and a prospect at a coffee shop, it {is} difficult to measure social media. The author of this post will be one of our guest speakers. Bookmarked by: melander on 2008-11-02T19:58:21Z
"Response to Social Media Explorer Blog Post: itWhy Asking About the ROI on Social Media is the Wrong Question"
Comments: Was I being too readily and unreasonably dismissive of a more quantitative approach to measuring the effectiveness/ROI of social media? Bookmarked by: melander on 2008-11-02T19:54:53Z
"What Is The ROI For Social Media? | Social Media Explorer"
Comments: The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable. Bookmarked by: melander on 2008-11-02T19:53:19Z
"Is SEO Evil? PPT and Audio from Directions South 2007 Conference"
Comments: With this thought provoking title, Scott Gledhill takes us through the basic ideas of SEO and why it is not an evil black hat method of getting traffic, but rather a basic discipline that every blogger should consciously incorporate into daily practice. Bookmarked by: melander on 2008-11-02T19:49:53Z
