Read at least 2 of the following:
Books & Articles
[CONVERSATIONS] "Souls of the Borg" (Microsoft Case Study); pgs 9-22 (textbook)
[CONVERSATIONS] "Word of Mouth on Steriods"; pgs 31-38 (textbook)
Internet Reading (delicious tag "itec333_marketing")
"Age of Conversation/2: My Marketing Tragedy | Bloghound"
Comments: I contributed to the “My Marketing Tragedy” section. I passionately believe in the power of conversations to build understanding, trust and relationships — fundamentals in business. However, from much experience I realize how difficult it is for businesses to move from “talk at” corporate and product message-speak to the much riskier and unscripted “talk with” conversations. Bookmarked by: melander on 2009-04-02T16:03:35Z
"Conversational Marketing | Word of Mouse | Economist.com"
Comments: Will Facebook, MySpace and other social-networking sites transform advertising? Bookmarked by: melander on 2009-04-02T15:50:50Z
"Review Site Draws Grumbles From Merchants and Users - NYTimes.com"
Comments: Yelp is struggling to serve the competing needs of the reviewed businesses, some of whom advertise, and the users, who can safely and anonymously say anything they want. Bookmarked by: melander on 2009-03-16T18:36:02Z
"Shut Up- You’re Helping the Customer! | chrisbrogan.com"
Comments: What if you’re a social media enthusiast? What if you start listening online and find that people are actually talking about the campaign? What if they’re asking how to get involved? That’s just what landed in front of “Bob” (not nearly his real name) recently, but it’s what happened after he got permission to engage with these people on a popular online forum around his products that Bob ran into trouble. Bookmarked by: melander on 2008-12-02T17:06:55Z
"Digital Domain - How Many Reviewers Should Be in the Kitchen? - NYTimes.com"
Comments: FOR polar or lunar exploration, we are an intrepid species, eagerly vying with one another to be first. But we’re not so brave when it comes to being the first to buy a particular product or service. We much prefer letting someone else go on ahead and report back. Bookmarked by: melander on 2008-09-20T18:30:35Z
"Marketing 2.0: The Buzz Around "Buzz""
Comments: Article about "Brand Management" focusing on DELL and BuzzLogic which is the newest of a generation of companies with web software designed to spot and neutralize an incendiary blogger before a marketing conflagration ensues. Fortune Magazine Article (Mar 2007) Bookmarked by: melander on 2007-12-23T00:14:25Z
"Conversational Marketing | PodTech.net: Technology and Entertainment Video Network"
Comments: In this podcast, Eric Vidal of WebEx speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of Federated Media. John also helped launched the Web 2.0 Conference. He has some great insights into the transition the industry is in the midst of, and vital information for anyone involved in marketing in the current media landscape. Bookmarked by: melander on 2007-09-25T04:39:10Z
"Is PR Too Stupid for Conversational Marketing?"
Comments: ...a HUGE opportunity where the PR industry is prematurely locked out. That has a few industry experts scratching their heads and asking why. Here we try to answer that. Among other things, we might just be too stupid for Conversational Marketing. Bookmarked by: melander on 2007-04-02T19:04:21Z
