Read at least 2 of the following:
Books & Articles
[CONVERSATIONS] "Souls of the Borg" (Microsoft Case Study); pgs 9-22 (textbook)
[CONVERSATIONS] "Word of Mouth on Steriods"; pgs 31-38 (textbook)
Internet Reading (delicious tag "itec333_marketing")
"Digital Domain - How Many Reviewers Should Be in the Kitchen? - NYTimes.com"
Comments: FOR polar or lunar exploration, we are an intrepid species, eagerly vying with one another to be first. But we’re not so brave when it comes to being the first to buy a particular product or service. We much prefer letting someone else go on ahead and report back. Bookmarked by: melander on 2008-09-20T18:30:35Z
"Conversational Marketing | Word of Mouse | Economist.com"
Comments: Will Facebook, MySpace and other social-networking sites transform advertising? Bookmarked by: melander on 2008-03-31T12:35:20Z
"Marketing 2.0: The Buzz Around "Buzz""
Comments: Article about "Brand Management" focusing on DELL and BuzzLogic which is the newest of a generation of companies with web software designed to spot and neutralize an incendiary blogger before a marketing conflagration ensues. Fortune Magazine Article (Mar 2007) Bookmarked by: melander on 2007-12-23T00:14:25Z
"Conversational Marketing Asks "Can We Talk?""
Comments: A number of companies are suddenly discovering and laying claim to a form of online marketing called "Conversational Marketing" From "Jack Myers Media Village" Bookmarked by: melander on 2007-12-22T17:38:44Z
"Social Retailing - The Future of Retail Online"
Comments: Traditionally e-commerce sites have concentrated on catering to individual shoppers- what the research firm Gartner calls the “solo hunter.” Today’s shopper according to Gartner is a “social gatherer”. They are looking for more interaction with people when they shop. Blog Post from "Social Media Optimization" Bookmarked by: melander on 2007-12-22T17:37:19Z