Reading: Open Innovation, Crowdsourcing, CRM, and Customer Support

Read at least 2 of the following:

Books & Articles

[MOBS] Chapter 2: "The Alchemy of Cooperation"; pgs 29-46 (textbook)

[MOBS] Chapter 2: "Inventing the Innovative Commons"; pgs 47-56 (textbook)

[CONVERSATIONS] Introduction; pgs 1-6 (textbook)

[CONVERSATIONS] "Corporate Web Manifesto"; pg 190-194 (textbook)

Internet Reading (delicious tag "itec333_km")

"YouTube - CBC - The Current - Cambrian House Crowdsourcing"

Comments: 30 minute video about Crowdsourcing from "The Current" Bookmarked by: melander on 2008-02-07T21:56:09Z

"Next: Innovation Tools & Trends Nike's New Public Design Studio -- Where Consumers Become Designers - BusinessWeek"

Comments: Article about NikeID and "co-creation" (consumer designed products) Bookmarked by: melander on 2007-12-28T21:19:23Z

"Artificial Intelligence, With Help From the Humans"

Comments: New York Times article on the Mechanical Turk. A reminder that not everything should be crowdsourced. Bookmarked by: melander on 2007-12-22T18:07:53Z

"NPR : Big Firms Eye 'Open Innovation' for Ideas"

Comments: Audio (4:40) and text from National Public Radio (NPR). May 2007. Bookmarked by: melander on 2007-12-22T18:04:25Z

"Social Networking Targets the Enterprise"

Comments: Article from Info World (Dec 2003). Dated but provides good background. Bookmarked by: melander on 2007-03-24T03:07:00Z

"Communities of Practice at the Core"

Comments: Comprehensive article from "ELearning Post" on Communities of Practice and Knowledge Management. Touches on Tipping Point and Social Capital. Dated (Oct 2001) but timeless. Bookmarked by: melander on 2007-01-30T23:45:36Z

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