Course Summary
Online social networks are relatively new to business, yet the MySpace and Facebook generation has "grown up" with them. In the next few years, social software — like IM and email before it —will become a mainstream part of how organizations interact with employees, customers, constituents, and the public. This course explores how to weave wikis, blogs, social bookmarking, web conferencing, electronic meeting systems, and other collaborative tools into the fabric of business management and public administration. Topics will include the use of social software to improve customer and constituent relationship management, connect the customer and constituent with the right resource, use the network to find an expert or locate implicit knowledge, supercharge meeting facilitation, and share knowledge.