Fall 08 Class Schedule
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| Date | Topic | Lab | Reading | Due | Blog Comment Grade? |
|---|---|---|---|---|---|
| Aug 27 | Introduction to the Course (ppt) | Creating your Blog | Tips | ||
| Sep 03 | Social Capital, Six Degrees, and Social Network Analysis (ppt) | Really Simple Syndication (RSS) | Reading | Blog Posting | |
| Sep 10 | Virtual Marketing and Virtual Worlds (no ppt) | Business in the Virtual World | Reading | Blog Posting | |
| Sep 17 | Open Innovation, Crowdsourcing, CRM, and Customer Support (ppt) | Track Traffic with Google Analytics and Help! My Mom is My Only Reader! | Reading | Blog Posting | Yes |
| Sep 24 | Web2.0 & User Generated Content (ppt) (Lessig) (Keen) | The World of Widgets | Reading | Blog Posting | |
| Oct 01 | Conversational Marketing and Social Retailing (ppt) | Yelp Lab | Reading | Blog Posting, Assignment 1 | Yes |
| Oct 08 | Safety and "Stalkers" & Identity and Reputation (ppt) (CM activity) | Check Stats and You Google You | Reading | Blog Posting | |
| Oct 15 | Perspectives from a Blogger (Guest Speaker) and Business Networking (ppt) | Online Business Networks | Reading | Blog Posting | Yes |
| Oct 22 | Niche Social Networks and Virtual Teams (ppt) | Online Collaboration | Reading | Blog Posting, Assignment 2 | |
| Oct 29 | Social News, Social Publishing, and Social Bookmarking (Guest Speaker (ppt)) | Exploration of Social News and Social Bookmarking | Reading | Blog Posting | Yes |
| Nov 05 | Hiring and Recruiting (ppt) | Check Stats and The Brand Called You | Reading | Blog Posting | |
| Nov 12 | Social Networking, Politics, and Advocacy (Guest Speaker (ppt)) | Groups work on Assignment 3 | Reading | Blog Posting | Yes |
| Nov 19 | Mobile Social Networking (ppt) | 2nd KSB Mobile Photo Scavenger Hunt | Reading | Blog Posting, Assignment 3 | |
| Nov 26 | NO CLASSES | Thanksgiving Holiday | |||
| Dec 03 | What is Next (Web3.0 and Beyond) (ppt) | Social Media Consumption Workflow and A Final Look at Google Analytics | Reading | Blog Posting | Yes |
| Dec 15 | Take Home Exam | No Lab | Reading | Blog Posting |