Due by 11:20a on Mon Dec 15th. Submit via Blackboard. Click on "Exam" and "View/Complete…Take Home Exam".
Summary
Write a memo entitled “Top 10 Things You Need to Know about Social Networking, Social Media, and Web2.0”
Description
Throughout this class, we've touched on a wide range of topics. For the final exam, you will synthesize the reading, blogging, tweeting, and talking to create a memo for a corporate CEO. The memo should educate and inform — while providing actionable steps for the CEO. Use your creativity to make the memo informative while being easy to read and use this opportunity to establish your credibility and expertise to the CEO. Your "Top 10" should be very specific and applicable to the business described below.
Scenario
You are an entry-level employee of a company in the pharmaceutical industry. Company revenues are approaching $250 million annually. 200 employees are based in four main locations including San Francisco, New York, Chicago, and Atlanta. Customers are located primarily in the U.S. with pockets of customers in Eastern Europe, Russia, and Southeast Asia. Major suppliers are based in the U.S., Brazil, and India.
Audience
The audience is the 47 year old CEO of the pharmaceutical company described above.
Format
The memo must have the word "Memo" at the top with "From", "To", and "Re". All other formatting is up to you. I highly recommend you use a Word template to show the CEO that you know how to use templates to enhance the layout and readability of written documents. The memo should not exceed 5 pages with a minimum of 3 pages. You are encouraged to use white space (formatting, indentation, bulleted lists, etc.); exhibits; tables; and figures to enhance readability.
Tips
It is easier to write this memo if you "role play". Make up names for the CEO, the company, etc. You can take liberties with the scenario. Any information omitted can be "made up" to make your memo more interesting and compelling.
Resources
- Google "How to Write a Memo" for resources. One that I recommend is from the English department at Purdue University:
- As always, proper citing is a must. If you have questions about quoting correctly, I recommend you visit the Academic Support Center or the Kogod writing support center.
