Conversational Marketing & Brand Management
Explore the Good, the Bad, and the Ugly
Form groups of 3
Google the following 3 companies:
- Zappos
- Starbucks
- Spirit Airlines
Look for blogs and websites that are NOT written by company employees. In other words, blogs and websites written by consumers expressing opinions about the companies
As a group, discuss the items below. Be prepared to discuss these with the rest of the class, time permitting.
- What impact do these blogs/websites have on the perception of the brand?
- Do you think most people who find these sites via a Google search understand that these are blogs/websites written by individuals?
- Do you think these blogs/websites have more influence or less influence than other sources?
