Fall 08 Class Schedule
NEW! Quick link to Most Recent Student Blog Posts
| Date | Topic | Lab | Reading | Due | Blog Comment Grade? |
|---|---|---|---|---|---|
| Aug 27 | Introduction to the Course (ppt) | Creating your Blog | Tips | ||
| Sep 03 | Social Capital, Six Degrees, and Social Network Analysis (ppt) | Really Simple Syndication (RSS) | Reading | Blog Posting | |
| Sep 10 | Virtual Marketing and Virtual Worlds (no ppt) | Business in the Virtual World | Reading | Blog Posting | |
| Sep 17 | Open Innovation, Crowdsourcing, CRM, and Customer Support (ppt) | Track Traffic with Google Analytics and Help! My Mom is My Only Reader! | Reading | Blog Posting | Yes |
| Sep 24 | Web2.0 & User Generated Content (ppt) (Lessig) (Keen) | The World of Widgets | Reading | Blog Posting | |
| Oct 01 | Corporate Blogging and Conversational Marketing (ppt) | CM activity and Yelp Lab | Reading | Blog Posting, Assignment 1 | Yes |
| Oct 08 | Privacy and The Brand Called You (ppt) | Check Stats and You Google You | Reading | Blog Posting | |
| Oct 15 | A Web2.0 Perspective (Guest Speaker) and Business Networking (ppt) | LinkedIn Scavenger Hunt | Reading | Blog Posting | Yes |
| Oct 22 | Niche Social Networks and Social News/Social Bookmarking (ppt) | Social Bookmarking for Assignment 3 | Reading | Blog Posting, Assignment 2 | |
| Oct 29 | Online Collaboration and Virtual Teams (ppt) | Online Collaboration for Assignment 3 | Reading | Blog Posting | Yes |
| Nov 05 | Microblogging and Virtual Teams (Continued) (ppt) | Check Stats and 14 Days of Twitter | Reading | Blog Posting | |
| Nov 12 | Mobile Social Networking (ppt) | 2nd KSB Mobile Photo Safari | Reading | Blog Posting | Yes |
| Nov 19 | Social Networking and Politics (Guest Speaker) (ppt) | Search Engine Optimization | Reading | Blog Posting, Assignment 3 | |
| Nov 26 | NO CLASSES | Thanksgiving Holiday | |||
| Dec 03 | Return on Investment (Guest Speakers) (tips) | A Final Look at Google Analytics | Reading | Blog Posting | Yes |
| Dec 15 | Take Home Exam | No Lab | Reading | Blog Posting |
